Public Relations (PR)
The first question people ask us is what is the difference is between digital public relations and more conventional public relations? These two forms of PR are essentially the same given how they both embrace creativity, building relationships and communication. Nevertheless, the factors that distinguish one from the other are the demographic they target and the strategies and approaches chosen to reach them. While conventional public relations usually relies on broadcasting and print media, digital public relations goes a step further to include online forums, notable online influencers, social media and other online avenues.